The content is so fun to read that some followers would stop doing everything and wait every night at 10pm for Shidian’s newest posts. The articles are mostly written by Shidian’s exclusively signed authors and themed on culture, literature, and contemporary Chinese life. On average, it sends out a batch of seven articles (one “primary piece” and six “secondary pieces” displayed below the primary one) every day to its subscribed followers. “Shidian Read”（“Read at 10pm”）, for example, is one of the most popular WeChat public accounts with over 38 million followers as of Sept 2019 – more than the population of many countries. Some WeChat public accounts have accumulated a stunning number of followers over the past 2-3 years. There were 8.5 million public accounts on WeChat as of Jan 2019 owned and operated by millions of individuals and companies across an unimaginably diverse set of demographics. If a public account owner is an individual, s/he will often be called “a self-media personality”（“自媒体人” “zi mei ti ren” in Chinese）. Once a user starts following a WeChat public account, s/he will receive messages – which often come out as articles & journals, and audio/video messages – from the account owner.
WeChat public accounts can be followed by any WeChat users. A WeChat public account resembles a news portal or a blog page, and technically everyone can create a public account on WeChat after submitting an easy-and-quick application and getting approval from the WeChat Media & Content Team.
#Wechat official account check followers number series#
Pathways to a Just Digital Future Watch this tech inequality series featuring scholars, practitioners, & activistsĪmongst WeChat’s primary functions, “WeChat public accounts” (or 公众号 “gong zhong hao”in Chinese) stands out as a heavily used function by more than 55% of WeChat registered users on a daily basis. With a monthly active user base of 1.132 billion as of Jan 2019 and dubbed China’s “SuperApp for everything,” WeChat has fundamentally transformed the way people live and communicate in China and beyond. Although initially modeled after a number of mobile messaging Apps and widely regarded as the Chinese version of WhatsApp, WeChat has over the years grown into a multi-functioning ecosystem that encompasses chatting & messaging, social media, e-commerce and mobile payment. Since its release in 2011, WeChat (“Weixin”in Chinese) has permeated virtually every single aspect of Chinese life. (Cell Phone-addicted Chinese in the 21st Century. If we travel back to the earlier times, say the 1990s and early 2000s, we would probably see tons of Chinese passengers reading newspapers and books while commuting, and a majority of what they read would be the state-owned newspapers such as The People’s Daily. But wait, take a second closer look! Chances are that you’ll now find at least a third of the passengers reading articles on their phones - on a variety of “WeChat public accounts” to be more precise. You might be tempted to conclude that the Chinese no longer love to read. If you hop on the subway in any Chinese cities nowadays, you might be surprised to see that most people are constantly gazing at their mobile phones, and that hardly anyone reads a traditional paper-based book, magazine or newspaper.
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