There are solutions, but Apple won’t like them It’s even problematic with youth, where it’s become common for kids to be excluded from groups because they have a green bubble. It creates pressure from iPhone users on other smartphone users to get an iPhone and be part of the blue bubble crew. That difference is part of what keeps iPhone users on iPhone. It breaks group chats, pictures and videos come across as blurry or low-res, and popular iMessage features stop working.
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That’s where the problems come in - for iPhone users, texting with Android users becomes an awful experience. The switch between standards is designated with blue text bubbles for iMessage and green bubbles for SMS. However, since iMessage is only on Apple devices, iPhones drop back to the SMS standard when you text someone with a non-Apple smartphone. iMessage is a closed messaging system that kicks in automatically when you send a message from one Apple device to another. So, Apple added iMessage to its products. Except, SMS and MMS is old and lacks several features expected from modern messaging platforms, like high-res video and picture sharing, texting over Wi-Fi, and more. For years, phones used SMS and MMS as the standard for texting and picture messages. Here are the basics of what’s going on, and why it’s such a problem. Emails shared during the trial revealed Apple senior vice president of software engineering Craig Federighi said that “iMessage on Android would simply serve to remove obstacle to iPhone families giving their kids Android phones.” Federighi wasn’t the only one, with the general sentiment from Apple execs being that iMessage was key to locking people into the iPhone platform. We’ve known since the Epic Games trial that Apple relies on iMessage to keep people on iPhone. But here’s the thing: this absolutely is not a surprise. The response has created quite a stir among tech writers and spawned several blog posts (like this one) about messaging between iPhones and Android devices. No surprise - platform lock-in is the point
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